A TO Z GUIDE FOR EVENT PROFESSIONALS
business matchmaking in events
This guide is a blueprint to mastering event matchmaking; it is all about setting clear, measurable, and achievable matchmaking objectives – and learning how to transform DATA into INSIGHTS.
It is about making sure attendees meet the right people —> those who match their professional goals or personal interests.
Understand your audience & create networking opportunities with precision.
DISCOVER HOW TO
UNDERSTAND
YOUR AUDIENCE
Clarifying goals: what do your attendees seek? Networking, mentorship, business opportunities, or learning? Identifying these goals is crucial for creating relevant matches.
ASK THE RIGHT
QUESTIONS
Focus on optimizing the matchmaking session and accurately segment participants -> ask just 3 questions to delve into the attendees' preferences, objectives, and backgrounds.
DESIGN THE EXCEL
MATCHMAKING MATRIX
The strongest areas for matchmaking revealed by the Matchmaking Matrix: discover, step-by-step, how to analyse and visualise the data, in a very simple way, in an Excel Document.
practical,
step-by-step instructions
- Precision matchmaking: pinpoint attendee needs through targeted questions, ensuring your matchmaking aligns perfectly with their expectations.
- The Matchmaking Matrix: learn all about audience segmentation with my step-by-step approach to gathering, analyzing, and visualizing data.
- Effective matchmaking strategies: design personalized & dynamic networking sessions that resonate with your audience.
